Wednesday, August 5, 2020

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Catherine Zeta-Jones to Launch Lifestyle Brand

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Diving deeper into the world of beauty, fashion, home goods and wellness is Catherine Zeta-Jones. That’s right – soon, fans of the 50-year-old star will be able to shop her multitude of products.

Sometime this week, the Welsh actress is building her Casa Zeta-Jones brand into something bigger and will debut its new goodies, according to the Daily Mail. The publication reports Catherine plans to sell coffee, kitchenware, makeup, vegan shoes and more under her lifestyle company, like Gwyneth Paltrow’s extremely successful Goop empire.

Her line of vegan shoes has been described as “made from the finest vegan leather,” and will be priced in the $60 range as the publication also pointed out. Her home goods collection, moreover, will include traditional Welsh love spoons – something the actress enjoys giving out as a gift, reportedly.

The outlet reported that the actress’ friends say that she’s hopeful the project will give her something to focus on as her children get older and boost her profile.

Of her new collection, Catherine said that everything she has designed has truly been a passion project, according to Daily Mail. She wanted to take this passion a step further, and while still being attainable, create a brand that’s luxurious and beautiful.

The actress has yet to share any details of her lifestyle brand at this time.

Into home décor, fashion and more, this isn’t the 50-year-old star’s first foray. Under the Casa Zeta-Jones name, Catherine has released blankets, candles, pajama sets, towels and so many other items.

Her line has been sold on QVC, and if her new collection of items will also be sold on the shopping network, is still unclear.

Over her acting career and lifestyle venture, Michael Douglas praised his wife back in 2018.

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At the time, the actor told E! News’ Will Marfuggi that Catherine’s branching out in a couple other areas – she’s got a whole branding line of Casa Zeta-Jones, she’s on QVC and she’s an entrepreneur and he supports her totally. He added that the acting roles become much more difficult, particularly for ladies at a certain age, and this is something where can control your life actually, so his wife really enjoys it.

On her Goop-inspired empire, it’s only a matter of time before Catherine gives fans details.

As reported earlier, Kanye West is expanding his business empire by launching a new cosmetics brand.

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