Kanye West is expanding his empire this time by launching a very exciting project that will soon hit the beauty industry.
The rapper has been dominating the fashion world with Yeezy and the designer is ready to do the same thing in the field of beauty. He has already filed the trademark Yeezy which also comprises a wide range of cosmetics.
E! News was able to obtain the legal documents which state that the 43-year-old celebrity is preparing to introduce his cosmetics line that consists mostly of basic beauty products.
Among his trademarked items are facial makeup, cosmetics, facial powders, foundation makeup, eye pencils, concealers, eyebrow pencils, face and body glitter, mascara, cosmetic pencils, false eyelashes, lipstick, lip gloss, and many more. Not only that but Kanye also trademarked his own skincare essentials like eye creams, toners, facial scrubs, skin exfoliants, facial cleansers, moisturizers, and lotions.
In addition, it also appears that he will be tapping into other aspects of the beauty industry to include products for the hair, body, and nails. Further, he will also venture into producing perfumes and appliances.
According to the legal documents obtained by E! News, Kanye filed the trademark Yeezy last June 2. The news about his beauty line came a few weeks later. However, the fashion mogul and rapper is yet to announce his latest business venture to the public.
For those who don’t know yet, this is not the first time that the Jesus is King rapper ventured into the cosmetics industry. E! News confirmed last February 2017 that he also filed some papers to launch a beauty brand named Donda Cosmetics. This line was named after the star’s mother who passed away in 2007.- Advertisement -
Unfortunately, Donda Cosmetics never took off but fans are assured that the Yeezy line will be a lot different. In addition, the fact that Kanye’s ever-supportive wife, Kim Kardashian and sis-in-law, Kylie Jenner, are already in the beauty industry, is a bonus. They have been very successful in their respective beauty lines.
Yeezy has been a huge success in the fashion world and fans can only wait before Kanye West makes everything public and for his products to hit the shelves. Good luck, Kanye!