Participating in the Pull Up or Shut Up initiative is Kylie Jenner’s titular beauty brand.
Created by Uoma Beauty’s founder and CEO Sharon Chuter, the Pull Up for Change Instagram account called on cosmetic brands recently to “pull up or shut up.”
On its Instagram page, a statement read asking all brands who have released a statement of support to publicly release the number of Black employees they have at the corporate level in their organizations within the next 72 hours, adding that they also need to know the number of Black people they have in leadership roles for they all have policies and statements about being equal opportunity employers.
Kylie Cosmetics took part in the initiative and disclosed its percentage of black employees. On its Instagram account, it shared that Kylie Cosmetics is there for Pull Up for Change, for its team and for the Black community and that they are proud of the diversity within its company – with a team of Black, White, Asian, Hispanic, Middle Eastern and Native American women.
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Kylie Cosmetics is here for Pull Up for Change, for our team, and for the black community. We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic and Middle Eastern women. As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees. The numbers you see above represent the people at our Kylie Cosmetics/Kylie Skin HQ. Our leadership team is made up of two people, @Kyliejenner and @KrisJenner. Thank you @pullupforchange and @heysharonc @uomabeauty for bringing an important issue to the forefront of the conversation in our industry. #PullUpForChange
The statement continued that they commit to the recruitment of Black employees and to a continued focus on ethnic diversity in the workplace as their team grows.
For its initiative of “bringing to the forefront of the conversation in the industry an important issue,” Kylie Cosmetics also thanked Pull Up for Change.
Kylie Cosmetics, prior to sharing its percentage of employees, released a statement about working towards doing more for the Black community.
A statement from the brand, which was also signed by Kylie Jenner, read that they always have, and will always stand for inclusivity, and have set to empower their followers, customers and team members as a beauty brand built around community.
The statement went on that they will continue educating themselves and their followers on how they can join together to fight against racism, and through their channels, celebrate, empower and uplift the Black community. The statement added that change does not happen overnight, but they hope that everyone will continue being vocal about what they want to see, not only from them but also from the beauty community and from each other, for everyone is in this together.- Advertisement -
They also donated to five organizations: Black Lives Matter, Campaign Zero, Equal Justice Initiative, NAACP and Youth Justice Coalition.
Countless of beauty brands have joined the Pull Up or Shut Up initiative in addition to Kylie Cosmetics. On that list are Anastasia Beverly Hills, Beauty Bakerie, Beauty Blender, Glossier, Mented Cosmetics, Shiseido, Tarte Cosmetics, Tatcha and many others.