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The Duke and Duchess of Sussex are marking the start of their lives’ next chapter as they announce the launch of their new organization, Archewell.

Prince Harry and Meghan Markle revealed they are making a non-profit named Archewell on Monday afternoon, after having to get rid of their Sussex Royal brand. With their new organization, they intend to do something of meaning and to do something that matters.

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In Tembisa, Johannesburg, today The Duke and Duchess visited to meet young entrepreneurs at the YES hub – a hive for creativity and social enterprise. Their visit was an amazing tour of the ingenuity and opportunity – seeing businesses that varied from food to essential sanitary products for local women. During their visit, they were able to sample food from ‘Chef Mish’ – a local masterchef winner – which he makes at the site as part of his catering business and cafe. They then joined YES community members to take part in training and tests that will help them gain skills and find work. On the third stop today, entrepreneur Moss showed The Duke and Duchess the organic produce he's growing in the township with aquaponics – supplying local restaurants. And finally, The Duke and Duchess met the women behind the amazing Blossom Care Solutions – who are making 80,000 sanitary pads every month for women in their community. They are 100% compostable, and provide an essential low-cost product for women and girls. The Duchess has long campaigned on this issue and wrote in Time magazine in 2017, saying: “In communities all over the globe, young girls’ potential is being squandered because we are too shy to talk about the most natural thing in the world. To that I say: we need to push the conversation, mobilize policy making surrounding menstrual health initiatives, support organizations who foster girls’ education from the ground up, and within our own homes, we need to rise above our puritanical bashfulness when it comes to talking about menstruation.” • See our previous post to see The Dukes speech #RoyalVisitSouthAfrica Photo ©️ PA images

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

E! News can attest that the couple trademarked the name for several purposes, inclusive of audiobooks and clothing.

It is clear that their son Archie Harrison’s moniker played a large role as for the inspiration behind their new brand’s name. The couple explained to the publication that before SussexRoyal, came the idea of “Arche”, a Greek word which means “source of action.” They then connected that concept for the charitable organisation they hoped to build one day, and it ultimately became the inspiration for their son’s name. They added that Archewell is a name that brings together strength and action with the deep resources they must each draw upon.

The couple said that though they are speaking out about Archewell, it still isn’t an official launch of the non-profit. Until the coronavirus pandemic is over, they are postponing that date, and they are able to devote their entire focus to the project, since as they said, their full attention is on supporting efforts to take on the universal COVID-19 pandemic.

The couple then enlightened the timing of the announcement. They said that they felt compelled to share the story of how the non-profit came to be, faced with the information coming to light.

They added that they look forward to launching Archewell when the time is right.

The Duke and Duchess of Sussex, at present, are socially distancing as safety measures from the pandemic in Los Angeles, where they foresee themselves living in the future. In March, a source told E! News that the family of three is “enjoying all the time together” as they gradually transit into their new life after they have stepped down as senior members of the royal family.

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The rest of the Royal Family, meanwhile, is hunkered down in the United Kingdom at their respective estates. His grandmother Queen Elizabeth II, from her home at Windsor castle gave a rare televised speech, while Prince Charles, his father, who is presently recovering from the coronavirus, and brother Prince William are communing with the country through video messages and social media.

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