Friday, November 13, 2020

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Taylor Swift’s Team Responds to Accusations of Stealing Folklore Merch Logo

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Taylor Swift dropped her latest album, Folklore, last week with a new music video for her song, “Cardigan” which talks about how young love leaves an indelible mark in people’s memories. However, she and her team were confronted with accusations for stealing the folklore merch logo from a Black artist.

Her team issued a statement through Good Morning America last Tuesday as response to the accusations of Amria Rasool. The singer’s rep stated that they were made aware of the complaint with regard to the specific use of the article ‘the’ before Talyor’s ‘folklore album’ on some of the album merchandise. The team cleared that absolutely no merchandise has been manufactured or sent out where in ‘the’ was used before ‘folklore album’.

Their statement went on to point that they honored Rasool’s request in good faith and immediately notified those who have ordered merchandise with the word ‘the’ before ‘folklore album’ that they’ll be receiving their order with a change in the design.

Meanwhile, Rasool later took to Twitter to express her gratitude for Taylor Swift and her team for addressing and resoling her concerns. She posted that she was commending Taylor’s team for recognizing the damage the merchandise caused to @TheFolklore’s brand, her company. She also said that she recognized that Taylor is a strong advocate for women protecting their creative rights and that it’s good to know that her team is also the same.

Rasool is the owner of company called The Folklore brand which exclusively sells goods from Africa. When Taylor released her album, she felt concerned that her merch logo looked almost the same to her own. On July 24, she accused the multi-awarded singer through Twitter that it’s one thing to use the name “Folklore” but stealing Black women’s logos is another.

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Later she took to Instagram to share her story and shed light to the trend wherein large companies or celebs are copying the work of small minority-owned business owners. She added that she won’t let the issue go unchecked.

The issue was resolved the following day and Rasool informed her followers that her lawyers were communicating with Taylor’s to know the necessary steps to make the situation right.

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